People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.
And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.
With the ability to apply filters such as age, height, body type, faith, ethnicity, social habits and geographical location the pool of candidates can be narrowed down to a member likings.
Having these search options can attract more members.
Sites with more search options seem more useful, especially if someone is very particular about who they wish to find.
Online dating is a large and expanding business; even at the beginning of the Internet dating rage in 2002, singles sites accounted for the Internet's largest consumer-spending category. Users can conveniently log on at any time almost anywhere and search for a match.
Technology advancements in the area of mobile web browsing devices (i.e., Apple’s ipad and iphone, Blackberry) and cell phone applications (apps) make these sites more convenient and useful.