Or to learn more about e Harmony success couples, simply click the link below.
There's a universal desire to discover love and it can be hard to find, but that's where we step in — we narrow down the world of possibilities to a personal A-list of meaningful introductions that get singles closer to finding the one. And in 1997, after 35 years practicing as a clinical psychologist and counseling thousands of married couples, e Harmony CEO and founder Dr.
Online dating service e Harmony has been banned from claiming it uses a "scientifically proven matching system".
The Advertising Standards Authority (ASA) found the service could offer no evidence it offered customers a significantly greater chance of finding lasting love, and described e Harmony’s claims as “misleading”.
The e Harmony membership pool is a racially, ethnically, and religiously diverse group of quality individuals.
No matter what type of person you are looking for, be it a black single in New York or a black single in Chicago, chances are you will find that type of person on e Harmony.
"Phrases like 'scientifically proven' should be confined to claims that are just that, not used in crude puffery designed to lure in those longing for love,” said Lord Lipsey.A billboard ad for the website on a London Underground platform seen in July said: "Step aside, fate.It's time science had a go at love." It went on: "Imagine being able to stack the odds of finding lasting love entirely in your favour."This is a new form of fake news which the ASA has rightly slapped down." The website said it used an algorithm based on scientific theories in the relationship literature of assortative mating that required users to complete lengthy questionnaires to determine their personality traits, values, interests and other factors.Users were then matched to other individuals whose responses complemented their own preferences and matched a specific percentage of a list of personality factors that e Harmony determined to be vital in successfully matching people.It noted that neither of the studies provided by e Harmony revealed anything about the overall percentage of its users who had found lasting love after using the website compared to other sources.Therefore, neither study provided insight into the likelihood of the website finding users lasting love compared to users who did not use the service.Thousands of black couples have shared their stories with us.If you’ve met someone special through e Harmony, please let us hear about it.Our patented Compatibility Matching System® is the key differentiation between our service and that of traditional black dating services, and it is the main driver of our matching success.The e Harmony Matching System narrows the field from thousands of black singles to match you with a select group of compatible single black men or women with whom you can build relationships that last. We realize it can be a challenge to meet other singles with whom you share common goals, interests, and backgrounds within your geographical area, and e Harmony can help.