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If we are not able to resolve a complaint, you may submit it through the EU online dispute resolution platform at
Dating is a stage of romantic relationships in humans whereby two people meet socially with the aim of each assessing the other's suitability as a prospective partner in an intimate relationship or marriage.
It is a form of courtship, consisting of social activities done by the couple, either alone or with others.
These people will have dates on a regular basis, and they may or may not be having sexual relations.
This period of courtship is sometimes seen as a precursor to engagement.
It can intervene if it sees worrying trends or serious matters of concern. A link to our customer service arrangements is provided here.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.Generally, during much of recorded history of humans in civilization, and into the Middle Ages in Europe, weddings were seen as business arrangements between families, while romance was something that happened outside of marriage discreetly, such as covert meetings.Please note that a complaint submitted through the online platform will not be considered unless you have raised it with us first.We are a member of the Online Dating Association (ODA) which was set up to ensure high standards of behaviour by dating service providers serving the UK.Neurobiologist Robert Sapolsky constructed a reproductive spectrum with opposite poles being tournament species, in which males compete fiercely for reproductive privileges with females, and pair bond arrangements, in which a male and female will bond for life.These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.With the use of modern technology, people can date via telephone or computer or meet in person.Dating may also involve two or more people who have already decided that they share romantic or sexual feelings toward each other.However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.