In Ukraine, as in many other post-Soviet countries, parties are driven by leaders, not ideologies.This is in part because the ideology-based parties that formed in the early 1990s did not play an essential role in Ukrainian politics.Traumatised by a socio-economic crisis and a wave of criminal activity in the mid-1990s, the Ukrainian population fell prey to the country’s power parties (e.g.president Leonid Kuchma’s National Democratic Party; the Social Democratic Party; president Viktor Yushchenko’s Our Ukraine; and Viktor Yanukovych’s Party of Regions from 2010 to 2014), oligarchic parties (Hromada; the Labour Party; and the Party of Regions from 2001 to 2010) or parties benefiting from secret cooperation with oligarchs and the authorities (the During this second period, Ukrainian parties abandoned ideological pretense and concentrated on “selling” their leaders, who were largely figureheads for oligarchic interests.that Ukrainian MPs Svitlana Zalishchuk, Serhiy Leshchenko and Mustafa Nayyem — the core of the Verkhovna Rada’s “Euro-Optimist” caucus — were planning on joining Democratic Alliance, positioning the Kyiv-based party to appeal to a supposedly expanding constituency: Ukraine’s liberal, pro-European voters.
A recent International Republican Institute (IRI) The results were not much better for Zalishchuk’s co-chair, Hatsko, who was the leader of the party when IRI conducted its poll in May and June.
As a result, party ideologies and platforms lost all meaning.
Ideology gave way to “political technologies” and “political marketing”.
Although Savchenko had no political experience, her value to Batkivshchyna was clear: her celebrity helped boost the party’s national popularity.
It will be difficult for Nayyem, Zalishchuk and Leshchenko to give Democratic Alliance a Batkivshchyna-style PR boost.