"The [disco] DJ was central to the ritual of 1970's dance culture, but the dancing crowd was no less important, and it was the combination of these two elements that created the conditions for the dance floor dynamic." In disco parties and clubs, a "..DJ didn't only lead dancers...[to the dance floor,] but would also feel the mood of the dance floor and select records according to this energy (which could be communicated by the vigor of the dancing, or level of the crowd's screams, or sign language of dancers directed towards the booth)." Disco-era DJs would often remix (re-edit) existing songs using reel-to-reel tape machines, and add in percussion breaks, new sections, and new sounds.
Using this equipment, a DJ could do effects such as cutting out all but the throbbing bassline of a song, and then slowly mixing in the beginning of another song using the DJ mixer's crossfader.
Many non-disco artists recorded disco songs at the height of disco's popularity, and films such as Saturday Night Fever (1977) and Thank God It's Friday (1978) contributed to disco's rise in mainstream popularity. Studio 54, a venue popular among celebrities, was a well-known disco club of that time.
Discotheque-goers often wore expensive, extravagant and sexy fashions.
Eventually more than one of these jazz venues had the proper name discothèque.
By 1959, the term was used in Paris to describe any of these type of nightclubs.